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A new and improved 'British Butterflies' website now in development and will be launched early in the new year.
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We expect to launch the new website in...

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Days  -  Hours  -  Minutes  -  Seconds


While you wait for the launch of our new website, you can still get your hands on some fantastic butterfly ID charts, butterfly books and more in our Flip Men's Haze Jeans Casual - Various Colours.

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60% of children in the UK have never seen a Peacock butterfly*.

78% of parents are concerned that children don’t spend enough time interacting with nature and wildlife*.

*YouGov online survey 16th - 20th October 2015 commissioned by ALBERTO Jeans Hose Stonewash SLIPE Light Denim 1786 4807 Gr. W32 32 & W33 32 NEU.

The Gatekeeper has experienced a
44% decline in abundance over the last decade**.

The Wall, once a common farmland butterfly across southern Britain, has suffered a 36% fall in occurrence and 25% drop in abundance since 2005**.

**Fox, R., et al. (2015). The State of the UK’s Butterflies 2015. Butterfly Conservation and the RRP NEW GANT MEN'S JEANS W33 L34 DESERT BROWN REGULAR STRAIGHT STRETCH, Wareham, Dorset.

Butterflies are the equivalent of the 'canary in a coal mine'. They provide us with a measure of the health of our natural environment. Their presence or absence is closely linked to the activities of people and the impact humans have on the natural world.

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The destruction and deterioration of habitats as a result of land-use change (e.g. intensification of agriculture, use of pesticides and herbicides, loss of countryside due to relentless building of new houses and industrial estates, changes in woodland management, land drainage and river dredging) are considered to be the prime cause of long-term decline of butterflies and other wildlife right across the UK.